Wednesday, April 13, 2011

Broadway auctions

Some of this may sound weird, but the money-making efforts of the stars of the season go to a worthy cause, Broadway Cares / Equity Fights AIDS. What happens is that stars are offering tours, props, and even the clothes off their back. 'The higher-profile the celebrity, the more an item will sell for. During the run of “Equus,” Mr. [Daniel] Radcliffe auctioned off a pair of jeans he wore in the show for thousands of dollars. “The most famous was when Hugh Jackman and Daniel Craig auctioned their T-shirts from the stage,” during the run of “A Steady Rain,” said Mr. Viola {BC executive director]. “They raised hundreds of thousands of dollars.” ' More...

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