Friday, November 16, 2007
Male readers from Mars, female readers from Venus?
We editors had a discussion recently about whether or not there is such a thing as a "male book" or a "female book." Sometimes this seems obvious: most likely, bodice-ripper romances are the territory of women, while military-techno thrillers are preferred by men. But wait—is this really true? Do men and women look for different qualities in a book? One old adage claims that men read male books (thrillers, mysteries, action-adventure) and women read women's books (romance, family drama) AND men's books. I can confide that on our staff it's not necessarily true: sometimes the men have more tolerance for weepy family dramas and the women love those shoot-'em-up thrillers. But maybe we are just oddballs....
Take a look at the current all-mystery/thriller volume of Select Editions, and then let us know what YOU think.